What must an individual advertising cosmetology services include in their advertisement?

In Minnesota, when advertising cosmetology services, it is essential to include either the salon's name or the individual's name as it appears on their license. This requirement ensures transparency and accountability in the beauty industry, allowing clients to verify the legitimacy of the services being offered. By displaying the licensed name, potential clients can ascertain that they are engaging with a qualified professional who adheres to state regulations, thus fostering trust and ensuring compliance with the law.

Including the license number, promotional discounts, or merely contact information does not fulfill the specific regulatory requirement, as these elements do not directly identify the licensed practitioner or establish the necessary professional connection to the services being advertised. This requirement is in place to protect consumers and uphold industry standards.